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リレーションシップ・マーケティングと関係性マーケティングの比較研究 ―信頼概念からの考察―
https://doi.org/10.18901/00000569
https://doi.org/10.18901/0000056953cba227-608c-41f6-8c3a-a508f2097397
名前 / ファイル | ライセンス | アクション |
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麗澤経済研究22_①圓丸 (946.3 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-05-01 | |||||
タイトル | ||||||
タイトル | リレーションシップ・マーケティングと関係性マーケティングの比較研究 ―信頼概念からの考察― | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | The Comparative Study between Relationship Marketing and Kankeisei Marketing (japanede relationship marketing) ―Consideration from the trust concept― | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.18901/00000569 | |||||
ID登録タイプ | JaLC | |||||
著者名 |
圓丸, 哲麻
× 圓丸, 哲麻 |
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著者名(英) |
Emmaru, Tetsuma
× Emmaru, Tetsuma |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study examines about relationship marketing that is one of most popular categories in marketing study. Relationship marketing has been mainly discussed by American researchers as a main paradigm in marketing study from 1990s. Many Japanese researchers discuss it too, but there are differences from Americanʼs, about constructs and research objects. For this reason, relationship marketing has equivocality, so it is often difficult for researchers and marketing players to understand. Therefore, this study compares relationship marketing between America and Japanese, focusing trust concept. |
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書誌情報 |
麗澤経済研究 en : Reitaku International Journal of Economic Studies 巻 22, p. 1-14, 発行日 2015-03-20 |
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出版者 | ||||||
出版者 | 麗澤大学経済学会 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2189-339X |