{"created":"2023-06-20T15:40:02.201260+00:00","id":722,"links":{},"metadata":{"_buckets":{"deposit":"ae245165-eac0-415f-aac9-748f7e64c1b5"},"_deposit":{"created_by":14,"id":"722","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"722"},"status":"published"},"_oai":{"id":"oai:reitaku.repo.nii.ac.jp:00000722","sets":["1:13:216"]},"author_link":["921","1002"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-03-10","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"92","bibliographicPageStart":"71","bibliographicVolumeNumber":"24","bibliographic_titles":[{"bibliographic_title":"麗澤学際ジャーナル"},{"bibliographic_title":"Reitaku Journal of Interdisciplinary Studies","bibliographic_titleLang":"en"}]}]},"item_10002_creator_2":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"圓丸, 哲麻"},{"creatorName":"エンマル, テツマ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1002","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"1000000636996","nameIdentifierScheme":"NRID","nameIdentifierURI":" "}]}]},"item_10002_creator_24":{"attribute_name":"著者名（英）","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Emmaru, Tetsuma","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"921","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"9000278503877","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/9000278503877"},{"nameIdentifier":"1000000636996","nameIdentifierScheme":"NRID","nameIdentifierURI":" "}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Recently, Third Parties which are neither consumers nor suppliers have come to have a key role of constructing long-term brand. However, few marketing studies focus on importance of Third Parties, despite the many newspaper articles and economics papers on the subject. Most relevant studies discuss the suppliersʼ one-way brand creation or co-creation between consumers and suppliers.\nAmong the studies conducted since the 2000s, a few focuses on the role of stakeholders around consumers in brand creation. But, there is few based on consumer behavior study. Otherwise, about the role of stakeholders around suppliers in brand creation, the arguments about current phenomenon (co-branding) which brands often add value of other brands is not enough, even though there are a few studies from the aspects of knowledge which connect with brand. \nAnd, studies of Third Parties have not been attracting attention until recently, although studies of reference group and Word of Mouth discussed influences of Third Parties to consumer behavior (especially purchase intention) in previous studies of consumer behavior in 80s. \nFor the reasons stated above, I discussed the importance of research about Third Parties influence. In this study, I define Third Parties are people, companies and social environment that influence brand creation and brand consumption.","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18901/00000651","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"麗澤大学経済学会"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2189-5333","subitem_source_identifier_type":"ISSN"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-23"}],"displaytype":"detail","filename":"06 ブランド価格構築.pdf","filesize":[{"value":"943.3 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"06 ブランド価格構築","url":"https://reitaku.repo.nii.ac.jp/record/722/files/06 ブランド価格構築.pdf"},"version_id":"d5795176-c8ed-42b6-bb71-245b83ecfa47"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"ステークホルダー","subitem_subject_scheme":"Other"},{"subitem_subject":"Third party","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"},{"subitem_subject":"クチコミ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド価値構築およびブランド消費における消費者基点のThird Partyの検討","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド価値構築およびブランド消費における消費者基点のThird Partyの検討"},{"subitem_title":"The consideration of the Third Parties based on consumers in brand creation and brand consumption","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"14","path":["216"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-02-23"},"publish_date":"2016-02-23","publish_status":"0","recid":"722","relation_version_is_last":true,"title":["ブランド価値構築およびブランド消費における消費者基点のThird Partyの検討"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-06-20T16:16:35.658703+00:00"}