@article{oai:reitaku.repo.nii.ac.jp:00000184,
 author = {Addison, Neil and Addison, Neil},
 issue = {2},
 journal = {麗澤学際ジャーナル, Reitaku Journal of Interdisciplinary Studies},
 month = {Sep},
 note = {This paper examines to what extent English is implicitly imbued with Western cultural values and ideology, and investigates whether to teach English as a foreign language is to tacitly teach these ideological values. This paper firstly examines the ideological discourse of colonialism, which in turn created ideologies of Western `self' and `other', and proceeds by illustrating its relation to modern, market driven values underpinning economic globalization.Furthermore, an examination of pedagogic materials and rationale illustrates how these market driven values permeate the ELT industry. It is discovered that many current textbooks utilized in the field contain examples which endorse these corporate brand values, whilst others contain examples of cultural simplification and vocational stereotyping. Therefore, to minimize these processes in language teaching, and to maximize student potential for creativity,this paper advocates pursuing a culturally comparative and critical pedagogy,which affords learners the chance to engage with English dynamically and substantively.},
 pages = {57--74},
 title = {Confronting Culture and Ideology in ELT:A study of cultural ideology in ELT, and an examination of some consequential pedagogic challenges and possibilities which confront teaching practitioners.},
 volume = {19},
 year = {2011}
}