@article{oai:reitaku.repo.nii.ac.jp:00000103,
 author = {首藤, 聡一朗 and Shuto, Souichiro},
 issue = {1},
 journal = {麗澤経済研究, Reitaku International Journal of Economic Studies},
 month = {Mar},
 note = {This article suggests two expansions of Roger's model to apply his model to Business Phenomenon. One of expansions is a view of "Business Systems". The other expansion is concept of "selective communications". To analyze a diffusion of innovations especially in industry, we introduce a view of "Business Systems". To analyze details and mechanisms of diffusion of innovations, we introduce a concept of "selective communications".This article is a suggestion of framework, not providing empirical evidences. The latter issue is a next theme.},
 pages = {97--106},
 title = {Rogers のイノベーション普及理論の拡張 -経営現象に適用するにあたって-},
 volume = {20},
 year = {2012},
 yomi = {シュトウ, ソウイチロウ}
}