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ヘルスケア領域における新規事業開発の方法論-顧客を中心におく新たな事業構築への概念的モデル-
https://doi.org/10.18901/00000167
https://doi.org/10.18901/00000167143a4f41-3221-4d2b-9ad5-56606d275392
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
⑥目黒昭一郎 (1.1 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2012-05-02 | |||||
| タイトル | ||||||
| タイトル | ヘルスケア領域における新規事業開発の方法論-顧客を中心におく新たな事業構築への概念的モデル- | |||||
| タイトル | ||||||
| タイトル | Developing the New Business in the Health Care -Based on the Customer Forcused Approach- | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.18901/00000167 | |||||
| ID登録タイプ | JaLC | |||||
| 著者名 |
目黒, 昭一郎
× 目黒, 昭一郎 |
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| 著者名（英） |
Meguro, Shoichiro
× Meguro, Shoichiro |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Customer Focus is a founding of marketing and increasing importance in Japanese health care field.In this article,the discussions are focused on the concept of the customer focus in order to understand the value of the concept under the traditional but drastic changing marketing environment. Based on these key conceptual foundations,the model for developing new businesses and/or organizations in the health care field is introduced and explained how firms and/or organizations create a new business. The model identifies three interdependent conceptual managerial spaces founded on the customer focus concept. The three key components on the new business structures are (1)defining the market space,(2)setting the business space,(3)developing the organizational space, and these functional components should be managed simultaneously and intraorganzationaly based the holistic conceptualizations of the new business. The concept and the model which are introduced in this article will be able to be shared by the management and marketing people who are responsible for the developing new business in the totally different business fields from the health care because of this integrated approach to develop and manage the new business around their exiting customers. | |||||
| 書誌情報 |
麗澤経済研究 en : Reitaku International Journal of Economic Studies 巻 16, 号 2, p. 103-126, 発行日 2008-09-30 |
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| 出版者 | ||||||
| 出版者 | 麗澤大学経済学会 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0919-6706 | |||||
