WEKO3
アイテム
ヘルスケア領域におけるマーケティングの発想と展開(2) -新たなマーケティング発想に基づく新規事業開発試論-
https://doi.org/10.18901/00000119
https://doi.org/10.18901/000001197f47ac0d-7a00-46e1-ad8b-8a23eb56b960
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
RE11-003①2d 目黒昭一郎 (1.2 MB)
|
.png)
|
| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2012-04-26 | |||||
| タイトル | ||||||
| タイトル | ヘルスケア領域におけるマーケティングの発想と展開(2) -新たなマーケティング発想に基づく新規事業開発試論- | |||||
| タイトル | ||||||
| タイトル | Marketing in Health Care -Strategic Insight into New Business Development- | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.18901/00000119 | |||||
| ID登録タイプ | JaLC | |||||
| 著者名 |
目黒, 昭一郎
× 目黒, 昭一郎 |
|||||
| 著者名（英） |
Meguro, Shoichiro
× Meguro, Shoichiro |
|||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Health care field is one of the focused fields in Japanese economy because of the potential opportunities to develop new businesses based on rapidly advancing information and communication technologies (ICT) in Japan.In this article, the author demonstrates how large industrial organization embedded the health care business, which was far different from the existing businesses, in a broad-based and highly systemic way by presenting the strategic concept which conceptually made up of three nested layers - market space, business space and organizational space -. To challenge these business developments, the author presents key agenda, and also describes the basic thoughts and methods, which are common across almost all the new business development, based on more than twenty years frontline experience in operating and managing health care businesses. | |||||
| 書誌情報 |
麗澤経済研究 en : Reitaku International Journal of Economic Studies 巻 19, 号 2, p. 1-18, 発行日 2011-09-30 |
|||||
| 出版者 | ||||||
| 出版者 | 麗澤大学経済学会 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0919-6706 | |||||
